While cyber risk is certainly our inescapable reality, the healthcare industry has been hard at work developing a framework to help reduce the probability of your data being compromised.  But — and this is an important caveat — the benefit only exists if you take advantage of it.

HITRUST delivers what providers need

By now, you’ve probably heard of the Health Information Trust Alliance, or HITRUST, a non-profit founded in 2007. HITRUST’s mission is to safeguard sensitive information and manage information risk for organizations across all industries and throughout the third-party supply chain. HITRUST collaborates with privacy, information security and risk management leaders from both the public and private sectors. Through these relationships, HITRUST develops, maintains and provides broad access to its widely adopted common risk and compliance management frameworks, more commonly referred to as the HITRUST CSF (Common Security Framework).

HITRUST CSF offers healthcare marketing services providers a certification process that integrates federal and state regulations into a standardized risk-assessment tool — a tool with security controls scalable to your unique needs. Instead of trying to coordinate compliance and security measures independently — a daunting task for any service provider — HITRUST CSF does the heavy lifting. To take advantage of the HITRUST CSF, marketing service providers like Quad/Graphics must invest time, energy and dollars to meet stringent certification standards for end-to-end processes.

But the outcome is absolutely worth the investment. Once certified, participating marketing providers are connected to leading-edge safeguards for combating risk. This is a significant point: If a service provider is not HITRUST certified, they’re not giving you optimal protection. HITRUST means high confidence.

A promise to never compromise

Your company’s in-house security control procedures are likely robust, so it makes sense to work with partners who take data protection as seriously as you do. You’ve sometimes spent decades building trust with a patient, so be certain to keep that bond strong by placing critical data with organizations certified by HITRUST.

If HITRUST is the industry standard for mitigating risk, service providers with HITRUST-certified processes, like Quad/Graphics, should be on your shortlist of potential partners. By offering solutions that deliver relevant, personalized content in multiple channels, Quad’s HITRUST-certified HealthVision™ and High Compliance (HiCo) platforms include all facets of data, print and digital solutions. This fosters an integrated and secure workflow that streamlines the processes for developing and delivering consumer-centric communications. Contact us to find out how you can benefit from Quad’s HITRUST certification.

To learn about the importance of partnering with the right service provider, click here to download our Insight Paper, “Keys to Mitigating Risk and Driving Value with Your Marketing Partners.”

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